Daniel Rodriguez

Daniel Rodriguez’s Portfolio

About me

In recent years, my academic journey at Texas State University and hands-on involvement in impactful campaigns for Frost Bank, Tide, and Travelocity have shaped a dynamic skill set and ignited a passion for advertising. Equipped with certifications and proficiency in many suites, I bring creativity and strategic insight to my work. Experienced in research tools like MRI Simmons and Simply Analytics, I am dedicated to data-driven approaches.

Looking forward, I am eager to solidify my presence in advertising, marketing, and communications. Fueled by past experiences, I aim to stay ahead of industry trends, embrace new challenges, and contribute to diverse campaigns with clients across the spectrum.

Work Experience

Merchandise Team Lead | August 2024 – Present Academy Sports & Outdoors

Implement corporate directives to enhance store aesthetics and drive sales
Plan and coordinate projects and tasks weeks in advance to ensure proper execution
Lead merchandise teams to execute merchandise plans including product placement, visual displays and promotional pricing & activities
Collaborate with peers to ensure merchandise best practices are upheld and enhance the customer experience
Played a key role in a new store opening by collaborating with the project manager, leading and training new associates, and overseeing the full-store merchandise setup to ensure a seamless launch.

Outdoor Enthusiast | June 2020 – August 2024 Academy Sports & Outdoors

Demonstrated expertise as an Outdoor Enthusiast and Gun Counter Associate.
Maintained departmental tidiness and product presentation daily.
Prioritized customer satisfaction by offering attentive assistance and nurturing customer relationships.
Played a pivotal role in training and mentoring new department associates, ensuring their successful integration into our department.
Provided comprehensive support behind the gun counter, including sharing product knowledge and facilitation firearm sales.